Elon Musk's 7 Rules of Marketing

Elon Musk is one of the richest people on earth. Elon Musk may be the world's greatest overachiever. He's occupied with changing energy reserves and storage, space travel, building electric vehicles, burrowing under Los Angeles, and colonizing Mars.

The most stunning part about Elon Musk is that he spends very little sum on promoting his products.

Big MNCs spend millions of dollars on marketing and Elon Musk spends a negligible amount of money on advertisement.

Overall, Tesla just burns through $6 for every vehicle on promoting, contrasted with $3,325 for Jaguar. How is this conceivable?

If you have seen his product launches, media appearances, and social media, you'll see that he follows similar hacks on numerous occasions to exploit free publicizing, to self promote his products, to frame associations with his crowd, and offer his items to a huge number of clients.

Musk utilizes these promoting 'hacks' to change tiny publicizing financial plans into amazing marketing campaigns. The steps that Musk uses are giving him good results and saving him a lot of money.

Fortunately, in case you're an entrepreneur or an advertiser, you can use these 7 methodologies that Elon Musk uses to advertise his products.

We will take you through every one of these systems, demonstrating to you how Elon Musk applies them and giving you handy instances of how you can do likewise.

1. Focus on the product and the media will take care of your marketing

Media is always looking for interesting stories and if you have one to tell, they'll reward you with free publicity.

After Hurricane Irma and Hurricane Maria struck Puerto Rico one after another, the island nations' power framework was demolished. When asked if Elon can help he replied:-

Elon Musk's tweet on energy frameworks for Puerto Rico. Source – Twitter

A positive answer from Puerto Rico Governor Ricardo Rossello sent Twitter crazy with Musk's tweet being re-tweeted more than 10,000 times, and the story being spread all over the world.

A comparative circumstance occurred in the Australian city of Adelaide in mid-2017 after the city encountered a progression of devastating power outages.

Atlassian organizer Mike Cannon-Brookes welcomed conversations on the answer for the public when he had the accompanying Twitter trade with Musk about Tesla stepping in to answer and setting the test by transforming it into a bet :

Mike Cannon-Brookes tweet- source twitter

Elon Musk's reply- source twitter

In particular, in every one of these circumstances, Elon Musk was true with his offer. Tesla has begun taking an energy shot extends in Puerto Rico and they've finished the world's greatest lithium-particle battery to help fix Adelaide's energy issues.

Musk won his wager to fabricate the battery in 100 days, taking just 63 days to finish the task.

How to be like Elon? –  Let the media do the promoting for you?

Offer free administrations or items to commendable foundations, associations, or people in your local area. Post about your encounters through online media and make content that shows how you gave help.

Repost your substance via online media like Linkedin, Facebook, Twitter, Instagram, or any place your customers or potential customers are available.

2.self-promotion is crucial

If you type Elon Musk interviews on youtube you will find many videos where he talks about tech or some bizarre theory that makes people think about different things that they believe are not possible.

Musk isn't the most charming individual, yet he compensates for this with hard work, earnestness, and a sharp mind. He transparently talks about his feelings of dread and disappointments in his interviews or social media and his energy for science and engineering is infectious.

However, it's not simply proficient interviews in which he makes his appearance. Elon Musk likewise makes appearances on motion pictures and shows like the Big Bang Theory and Iron Man. These appearances were deliberately picked to adjust Musk to advanced designing subjects (consider the Iron Man suit) and strengthen the possibility of Elon Musk as a scholarly and engineering powerhouse.

Elon Musk's cameo in Iron Man 2 movie- source Iron Man 2

There is a very famous cartoon series named Rick and Morty which focuses on time traveling in a very funny way. When one fan asked a question on Twitter saying if he watches the show. This was the reply from Elon Musk.

Source-Twitter

You can check the back and forth between Elon Musk and Rick and Morty creators here. It's very funny and interesting.

By doing cameos in tv series and engaging with people on Twitter he is targeting all the people who are tech enthusiasts and interested in futuristic stuff.

How to be like Elon? - Self promote

You can start your own youtube channel in the field you are interested in and start a podcast or interview of the people who are famous and are on the same page with your ideas. Crop those clips as per your liking and put on social media platforms then let the content do the talking for you.

3.Challenge your thinking

If your posts are always related to current news or happening, you'll battle to get a very remarkable response from individuals.

On the off chance, you tell individuals that we might be living in a simulation and life as we probably are aware it very well may be fake, individuals will have a ton to say on that matter. Some people will agree with you and come may disagree with you but this method will surely create a buzz and promotion.

"Given that we're unmistakably on a direction to have games that resemble real-world and indistinguishable from the real world and those games could be played on any PC, and there would most likely be billions of simulations or computers, it would appear to follow that the chances we are in a simulation are one in billion."

Musk doesn't avoid unavoidable issues and loves to dig into points of interest of an advanced world he is assisting with making. For instance, Musk has thought far enough ahead to consider the government system most appropriate to a colonized Mars.

It's huge calls like these that put Elon Musk in classification and guarantee individuals are discussing him continually.

How to be like Elon? – Challenge your thinking

Survey the substance you're posting via online media and in your blog articles, make a stride back, and ask 'do I have an opportunity to talk about any alarming or disputable subjects in a clever manner? consistently question everything around you and try to think out of the box. Try not to be reluctant to be somewhat 'out there' with your substance, online media, and brand persona. Just think about conspiracy theory and start talking.

4.See the bigger picture

You'd feel that with so many shifted organizations, Elon Musk's inclinations would get tangled and make struggle. But if you look closely everything is connected by Elon Musk's 'Master Plans'.

In 2006, Elon Musk distributed his first 'master plan' for Tesla Motors. The arrangement set out how he would utilize the 'top of the line' Tesla Roadster vehicle to finance exploration, improvement, and execution of lower-estimated and all the more effectively open Tesla vehicle models. The arrangement additionally discusses creating zero-discharges alternatives to control vehicles from individuals' homes, as opposed to depending on non-renewable energy sources.

Musk closes down the all-inclusive strategy with this list:

1.Build a fancy and expensive sports car

2.Utilize that money to construct an affordable vehicle

3.Utilize that money to build a significantly more reasonable and affordable vehicle.

While doing above, additionally give zero-emanation electric power generation option.

Try not to tell anybody."

The marketing trick of showing the bigger picture to everyone is very nicely placed and in a way all his customers are now part of this mission of a better world with the help of technology.

How to be like Elon?- Show the bigger picture 

Always share your companies vision with everyone and let customers become a part of your journey. Make people feel they are more than customers and how they can help you achieve your goals.

5.Hyping products before launch

A Tesla car launch is more than a typical car launch. Tesla car launch is always on the entertaining side and something new comes in every event. He always adds teasers and product-related stuff on social media before the launch. 

His loyal customers are always so hyped about his products that even a simple hat becomes a big deal. Elon Musk launched a hat for $20 named The Boring Company.

The $20 one size fits all cap was dispatched as a fundraising effort for Musk's Boring Company, which creates technology to bore underground to greater depths and is helping his hyperloop travel innovation project. The caps sold quickly, creating 6,400 pre-orders in the initial 2 days it was dispatched.

The group at the Boring Company have ventured up their game one more time offering a $500 flamethrower. People went crazy and they sold more than 20k flamethrowers making more than $3.5 million.

                                              The Boring Company Flamethrower- source Google

How to be like Elon? – Tease before dispatching

Do you have another item or service? Rather than basically dispatching the item, think about teasing the item to your crowd before launch and gathering people's attention. This will make publicity and get individuals hungry to discover more from you. People like surprises and you should surprise them when required through your pre-launch activities.

6. Let your fans do the marketing

Elon Musk has a cult following and they call themselves Musketeers. They are his loyal customers who talk about his products and what he is planning to do. They closely follow what he is doing and always support him. Word of mouth is a big thing in industries and who is better at promoting your products than current customers.

When fans promote your products they become your marketing team. Elon is not just a genius with good marketing abilities but he also engages with his customers and tries to resolve their problems. here is one example:-

This makes the customers feel they are more than just customers and more of a family.

How to be like Elon? - try to know your audience

try to engage with your customers or potential customers and turn them into your marketers. Always take feedback from customers and try to fix that problem. Always respond to their queries on time and be as friendly as possible. It's good to have 1000 hardcore fans than just normal customers.

7. Embrace the competition

Business rivalry can be viewed as a danger or a chance. Elon Musk grasps rivalry and even energizes it.

In 2014, Tesla opened up his Tesla vehicle patents, vowing not to sue any individual who utilizes them.

Musk understands the benefit of impelling the whole electric vehicle industry forward and the advertising benefit of grasping rivalry. He has a top-notch item that everybody needs. By aiding his rivals, he is fortifying the view of Tesla being superior to the wide range of various electric vehicle producers.

How to be like Elon? - Help your competitors

If you have required resources and helping a competitor is helping you in some way then always be the first one to help them. This builds trust and shows that you are not afraid of your competitors. 

In Conclusion

Elon Musk is an expert at building free press, adjusting his brands to complimenting media openings, and transforming clients into advocates who do the selling for him.

Critically, when Musk offers to tackle energy issues after a catastrophic event or help out competitors by releasing patents, he is doing such with earnestness and he never goes back on his words. If you try to implement these strategies without this truthfulness, individuals will see through you, and it will blowback.

In any case, they are totally viable and can be applied to practically any business on the off chance that you are innovative with your methodology and willing to put in the work.